RENEWED FREEDOM CENTER
My work with Renewed Freedom Center (RFC) focused on developing a cohesive brand identity and creating engaging visual content to support the center’s mission of helping individuals and families navigate OCD, anxiety, and related challenges. Although RFC already had an established color palette before I joined the team, I developed its overall branding by creating a consistent visual direction across social media, digital content, and print materials. Through thoughtful design and strategic visual communication, I helped make mental health education more approachable, accessible, and recognizable while strengthening the center’s overall brand presence.
BRANDING
PRIMARY
Hex #a5ca39
Main color scheme
PRIMARY
Hex #fff7e9
Main color scheme often with the first primary color
Font
Montseratt
Bold and Thin
Sizes vary depending on graphic material
Hex #3b5000
This “accent” color often changes depending on context (collaborations, events, etc.)
Icon
Advertisement
Digital and printed advertisement showcasing the variety of services and specialties.
Client specifically requested gold as the accent color.
SECONDARY
Social media posts
Carousel post for instagram.
This social media post communicates Renewed Freedom Center’s approach to understanding OCD and anxiety as conditions that affect not only the individual but also their surrounding support system. The design uses a cohesive visual style to present this concept in an informative and approachable way, while the final slide intentionally shifts from the post’s primary branding to highlight RFC’s free support group. This distinction helps the call to action stand out, encouraging audiences to explore additional resources and support.
Social media posts
Carousel post for instagram.
The client is affiliated with the Anxiety & Depression Association of America (ADAA) and wanted to promote her role as a speaker through social media content highlighting her collaboration with the organization.
Social media posts
Carousel post for instagram.
This Instagram post highlights the story of a young girl who overcame her fear of dogs, showcasing the progress and personal growth that can come through therapeutic support. Designed in Instagram’s original square format, the post combines engaging visuals with an encouraging message to make mental health education relatable and accessible to families. The design reflects Renewed Freedom Center’s mission to help children and individuals overcome anxiety and build confidence through evidence-based treatment.
