Dr. Jenny Yip
Since 2022, I have created social media graphics, engaging reels, and printed materials including workbooks and toolkits for Dr. Yip’s personal brand and educational offerings. My work has supported key initiatives such as her book launch, Hello Baby, Goodbye Intrusive Thoughts, The Stress-Less Life™ Podcast, and the Stress-Less Mama™ Masterclass. Each piece of content is thoughtfully designed to visually communicate Dr. Yip’s expertise, foster meaningful audience connection, and support the continued growth and impact of her brand. Below, you’ll find Dr. Yip’s three brands presented in individual sections: her personal brand, The Stress-Less Life™, and The Stress-Less Mama™.
The Stress-Less Mama™
The Stress-Less Mama Masterclass by Dr. Jenny Yip is a supportive, evidence-based program designed to help mothers manage anxiety, reduce overwhelm, and prevent burnout with practical tools rooted in clinical psychology. It focuses on helping moms set healthy boundaries, release guilt, and reconnect with their identities beyond motherhood through accessible lessons, workbooks, and community support. The brand reflects Dr. Yip’s compassionate, science-informed approach to maternal mental health as part of her broader Stress-Less Life™ framework. Logo was designed to show a mama carrying twin babies since Dr. Yip has twins.
Stress-Less Mama™ Boundaries without guilt Downloadable Workbook
A 34 page Stress-Less Mama™ Masterclass Workbook downloadable and printable for mamas who signed up for Dr. Yip’s masterclass. Was a fast turnaround and completed within 8 hours. (2025)
365 Mantras Flip book Mockups
5.5x4.8" 365 (and 1 cover) page mini mantra flipbook. (2025)
“Hello Baby, Goodbye Intrusive Thoughts” Book toolkit
A 62 page toolkit for mamas that is included in the purchase of the book. Icon is the old logo (2024)
The Stress-Less Life™
Coming soon in 2026
The Stress-Less Life™ by Dr. Jenny Yip is a holistic mental wellness brand and framework built to help people transform chronic stress and anxiety into resilience, clarity, and purpose using science-backed, evidence-based tools. It encompasses a variety of offerings, including a podcast with actionable strategies for managing anxiety and everyday stress, immersive retreats focused on resetting and realigning with your values, and masterclasses aimed at deepening skills for lasting change, all rooted in Dr. Yip’s clinical expertise in cognitive and behavioral psychology. The logo was intentionally designed to mirror Dr. Yip’s SLM branding, creating visual cohesion across her offerings, while featuring an icon holding a yin-yang symbol to represent balance and stress relief which are the core principles at the heart of the Stress-Less Life™ brand.
My role for this brand is heavily focused on the creation of reels for social media and some light graphic work like the logo, mic design, and social graphics.
Stress-Less Life™ Mic Design and mockup
A mic design mockup and photo for Dr. Yip’s upcoming The Stress-Less Life™ podcast. Social media post also created for the launch of her podcast. (2025)
Social Media Character
Because Dr. Yip’s schedule is packed, she rarely has time to film or photograph herself for social media, even though visual content, such as photos and videos, consistently drives higher engagement on platforms like Instagram. To maintain a strong visual connection with her audience despite limited original imagery, I created a stylized character of Dr. Yip, allowing her to uphold a recognizable, consistent presence while still benefiting from the engagement boost of visually rich content. (2025)
Social media posts
Dr. Yip’s brand focuses on OCD, anxiety, motherhood, and parenthood. To differentiate her personal content from her Stress-Less Mama (SLM) posts on Instagram, I created a simple visual system: bordered designs for personal posts and fully colored templates for SLM with texts above the graphics clearly stating that specific post is for SLM. What’s showcased here includes individual and carousel posts. Everyday switches between the colors of purple, butter yellow, brown, and a pastel purple-ish pink. Besides using her character, I’ve included stock images of families and other graphics from canva that would help bring these graphics to life.
This section features a mix of Dr. Yip’s newer posts (1080×1350) and older posts (1080×1080), reflecting Instagram’s previous and current post size formats. The current standard size is 1080×1350.
