Dr. Jenny Yip
Since 2022, social media graphics, engaging reels, and creative content have been developed for Dr. Yip’s personal brand, including initiatives such as her book launch. “Hello Baby, Goodbye Intrusive Thoughts”, The Stress-Less Life Podcast and the Stress-Less Mama Masterclass. The content is crafted to visually communicate her expertise, connect with her audience, and support the growth and impact of her brand.
Social Media Character
Because Dr. Yip’s schedule is packed, she rarely has time to film or photograph herself for social media, even though visual content, such as photos and videos, consistently drives higher engagement on platforms like Instagram. To maintain a strong visual connection with her audience despite limited original imagery, I created a stylized character of Dr. Yip, allowing her to uphold a recognizable, consistent presence while still benefiting from the engagement boost of visually rich content.
Social media posts
Dr. Yip’s brand focuses on OCD, anxiety, motherhood, and parenthood. To differentiate her personal content from her Stress-Less Mama (SLM) posts on Instagram, I created a simple visual system: bordered designs for personal posts and fully colored templates for SLM with texts above the graphics clearly stating that specific post is for SLM. What’s showcased here includes individual and carousel posts. Everyday switches between the colors of purple, butter yellow, brown, and a pastel purple-ish pink. Besides using her character, I’ve included stock images of families and other graphics from canva that would help bring these graphics to life.
